American outdoor lifestyle brand Timberland has announced the appointment of Drieke Sybesma-Banas as its new global marketing head. In this role, Sybesma-Banas will lead Timberland’s global marketing strategy, creative development, and brand communications to further build the brand’s connection with consumers worldwide. She will be based in the company’s headquarters in Stratham, New Hampshire..
Drieke Sybesma-Banas has over 20 years of experience in the fashion and luxury industries, having held senior marketing leadership roles at brands such as Nike, Converse, Burberry, and most recently as Senior Vice President of Global Marketing at Tommy Hilfiger. She brings a wealth of knowledge and expertise in brand storytelling, digital marketing, and product innovation to her new role at Timberland..
Sybesma-Banas’s appointment marks a significant step in Timberland’s ongoing commitment to growth and innovation. The brand has been experiencing a resurgence in popularity in recent years, driven by its focus on sustainability, outdoor performance, and authentic storytelling. Under Sybesma-Banas’s leadership, Timberland aims to further elevate its brand presence and connect with a broader audience..
As the global marketing head, Drieke Sybesma-Banas will oversee the development and execution of Timberland’s marketing campaigns, digital initiatives, and brand partnerships. She will also work closely with the brand’s product, design, and retail teams to ensure a cohesive and authentic brand experience across all touchpoints..
Commenting on her appointment, Drieke Sybesma-Banas said: .
