On Wednesday, September 14th, French fashion house Patou unveiled its first Parisian boutique within the iconic Galeries Lafayette department store, marking a significant milestone in the brand’s recent revival. Since its acquisition by LVMH in 2018, Patou has undergone a remarkable transformation under the creative direction of Guillaume Henry, reintroducing the brand to a contemporary audience while honoring its rich heritage..
The new Patou store, located on the ground floor of Galeries Lafayette’s Champs-Elysees flagship, is an embodiment of the brand’s playful and vibrant spirit. Designed by renowned architect and interior designer Laura Gonzalez, the space exudes a sense of modern luxury and effortless elegance. The store’s design incorporates both classic and contemporary elements, such as marble floors, brass fixtures, and colorful furnishings, creating a welcoming and inviting atmosphere for customers..
Upon entering the boutique, shoppers are greeted by a striking and immersive display of Patou’s signature pieces. The collection features a diverse range of garments, accessories, and fragrances, all carefully curated to reflect the brand’s unique aesthetic. From playful prints and bold colors to timeless silhouettes and refined tailoring, Patou’s designs cater to a discerning clientele seeking a distinctive and sophisticated wardrobe..
At the heart of the store is a dedicated space showcasing the brand’s iconic handbags, including the beloved .
