Diesel is diving back into menswear. After a three-year hiatus, the Italian brand will relaunch its men’s collection for Fall 2024, which will be shown during Milan Fashion Week in February. The move comes as Diesel has been enjoying a resurgence in popularity, particularly among young consumers. The brand’s sales grew by 23 percent in 2022, and it is on track to grow by another 20 percent this year. The relaunch of the men’s collection is part of Diesel’s plan to become a more global brand. The company is currently focused on expanding its presence in Asia and the Americas, and it sees the men’s collection as a key to its success in those markets. The men’s collection will be designed by Glenn Martens, who has been Diesel’s creative director since 2020. Martens is known for his avant-garde designs, and his work for Diesel has been praised for its originality and its ability to appeal to a wide range of consumers. The men’s collection will be produced in Italy and will be available in Diesel stores worldwide. It will also be available online on Diesel’s website. Diesel was founded in 1978 by Renzo Rosso. The company is known for its denim jeans, but it also produces a wide range of other clothing and accessories. Diesel is headquartered in Molvena, Italy, and it has over 5,000 employees worldwide. Diesel is one of the most popular denim brands in the world. The company’s products are sold in over 80 countries, and it has over 300 stores worldwide. Diesel is a subsidiary of OTB Group, which also owns the brands Maison Margiela, Marni, and Viktor & Rolf. In 2022, Diesel was acquired by OTB Group for €2.1 billion. The acquisition was part of OTB Group’s strategy to become a global luxury fashion group. Diesel is a key part of OTB Group’s growth plans, and the company is expected to continue to grow in the years to come..
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