**Macy’s Unveils First Small-Format Stores in Northeastern and Western Regions**.
**New York, United States – July 12, 2023** – Macy’s, the iconic American retailer, has announced the opening of its first small-format stores in the Northeastern and Western regions of the United States. The new locations mark a significant expansion of Macy’s small-format strategy, which aims to cater to the evolving shopping preferences of consumers..
The three newly opened stores are strategically located in high-traffic areas within dense urban environments. The **Short Hills** store in New Jersey spans 25,000 square feet and occupies a prime spot in the renowned Short Hills Mall. In California, Macy’s has opened a 30,000-square-foot store in the vibrant city of **West Hollywood**. The third location, spanning 28,000 square feet, is situated in the bustling downtown area of **San Jose**..
These small-format stores offer a curated assortment of merchandise tailored to local customer demographics. The product offerings encompass a wide range of categories, including women’s and men’s apparel, accessories, home goods, and beauty products. Macy’s has carefully selected a mix of popular brands and emerging designers to cater to diverse tastes and styles..
In addition to their carefully chosen product mix, the new Macy’s small-format stores prioritize convenience and customer experience. The stores feature spacious fitting rooms, self-checkout kiosks, and mobile payment options. Customers can also enjoy in-store pickup and returns for online orders, offering a seamless omnichannel shopping experience..
**Quote from Macy’s Inc. CEO Jeff Gennette:**.
