Google recently rolled out a significant update to its search algorithm, known as the May 2023 Core Update. This update is designed to improve the overall quality and relevance of search results, providing users with the most accurate and helpful information possible. **What is a Core Update?** Core updates are substantial changes to Google’s search algorithm that affect the ranking of websites in search results. These updates aim to improve the user experience by ensuring that the most relevant and informative content appears at the top of search results. Core updates are typically implemented every few months, and the May 2023 Core Update is the first significant update of the year. **Impact of the May 2023 Core Update** The May 2023 Core Update has had a noticeable impact on the search results landscape. Websites that provide high-quality, relevant, and authoritative content have generally seen an increase in their rankings, while websites with thin or low-quality content have experienced a decline. **Key Factors Affected by the Update** Google has not released specific details about the ranking factors affected by the May 2023 Core Update. However, based on observations and analysis by SEO experts, the following factors appear to have been emphasized: **1. Content Quality and Relevance:** Content remains paramount in determining search rankings. Websites with well-written, informative, and engaging content that addresses the user’s search query will continue to perform well. **2. Expertise, Authoritativeness, and Trustworthiness (E-A-T):** Google values websites that demonstrate expertise, authority, and trustworthiness in their respective fields. Websites with credible authors, accurate information, and a strong reputation are likely to benefit from this update. **3. Page Experience:** The overall user experience of a website, including page speed, mobile-friendliness, and lack of intrusive ads, has become increasingly important. Websites that provide a positive user experience will have an advantage in search rankings. **4. Helpful Content:** Google has placed a strong emphasis on .