On August 24, luxury resale site The RealReal released its 2022 report on trends and consumer behaviors in the second-hand market and there’s lots to unpack.
According to The RealReal’s findings, 5.3 million users joined the site in 2022 and the number of purchased items increased by 44 percent. But what exactly are people buying? Well, in addition to pinpointing the most demanded brands, The RealReal reports that there are three accessories in particular that are especially popular. Gucci shoes, Chanel shoes, and Louis Vuitton bags are their top resold accessories.
Chanel similarly brings in big names, with BLACKPINK’s Jennie being an ambassador for the brand. She is often seen sporting shoes, bags, and apparel from the brand across a variety of events.
While Louis Vuitton’s logo-printed handbags are classic, even the trendiest of celebrities are carrying them. A favorite among Gen Z, Emma Chamberlain was recently spotted carrying a clutch from the French brand. The RealReal also reported that one of the it-bags of the year is Louis Vuitton’s Onthego, which you may have spotted on the set of HBO’s .
Another favorite of Gen Z, TikTok remains another force in the fashion industry, and it seems the app’s users are also privy to these coveted accessories. At the time of writing, “Gucci shoes” has accumulated over 144 million views with people sharing their favorite pair from the brand on the tag. Similarly, “Chanel shoes” has acquired over 7 million views and “Louis Vuitton bag” has over 204 million views, with many videos posted to the tag being unboxings.
In fact, according to the report, Gen Z is buying more second-hand items in 2022 and reselling their items the fastest. They’re buying and selling more women’s clothing this year in addition to buying more pendants and selling more women’s shoes.