**BrightHouse Enters into Exclusive Global Licensing Agreement to Design, Develop, Produce and Market Ben Sherman Apparel, Footwear, Accessories and Fragrances for Adults and Children**.
London, United Kingdom u2013 May 25, 2023 u2013 Ben Sherman, the iconic British fashion brand, has announced a new global licensing agreement with BSI Group, a leading global provider of consumer products and services. The agreement grants BSI exclusive rights to design, develop, produce and market Ben Sherman apparel, footwear, accessories and fragrances for adults and children..
The agreement marks a significant step in Ben Shermanu2019s global expansion strategy. BSIu2019s extensive experience in the fashion industry and its strong global presence will enable Ben Sherman to reach new markets and further strengthen its brand awareness..
BSI is a trusted partner for many of the worldu2019s leading fashion brands. The company has a proven track record of success in developing and marketing innovative and stylish products. BSI is also committed to sustainability and ethical sourcing, values that are shared by Ben Sherman..
u201cWe are delighted to have entered into this new global licensing agreement with BSI,u201d said Mark Maidment, CEO of Ben Sherman. u201cBSIu2019s expertise and global reach will be invaluable in helping us to achieve our ambitious growth plans. We are confident that BSI will be able to create a range of products that appeal to our existing customers and attract new ones around the world.u201d.
u201cWe are thrilled to have been chosen as the global licensing partner for Ben Sherman,u201d said David Reiss, CEO of BSI. u201cBen Sherman is a truly iconic brand with a rich heritage. We are excited to work with the Ben Sherman team to create a range of products that capture the brandu2019s unique spirit and style. We are confident that our partnership with Ben Sherman will be a great success.u201d.
The new Ben Sherman products developed under the licensing agreement will be available in stores and online from Autumn/Winter 2023..
