British fast-fashion retailer PrettyLittleThing is embarking on a college tour, setting up pop-up shops on campuses across the United States. The move comes as the brand looks to tap into the growing student market and expand its reach in the country..
The pop-ups will offer a range of the brand’s latest clothing and accessories, as well as exclusive items and discounts. They will also feature interactive experiences, such as photo booths and social media walls, and offer giveaways and prizes..
The first pop-up will open at the University of Alabama on September 12th, followed by stops at the University of Texas at Austin, Arizona State University, and the University of California, Los Angeles. Additional campuses will be announced in the coming weeks..
PrettyLittleThing is partnering with student influencers at each campus to promote the pop-ups and generate excitement among students. The brand is also running a social media campaign using the hashtag #PLTLovesCollege to encourage students to share their experiences at the pop-ups..
The college tour is part of PrettyLittleThing’s broader strategy to grow its presence in the United States. The brand launched its US website in 2018 and has since opened several brick-and-mortar stores in major cities across the country..
PrettyLittleThing is owned by Boohoo Group, a UK-based online fashion retailer. Boohoo Group also owns other fast-fashion brands, including Boohoo, Nasty Gal, and MissPap..
The college pop-ups are a clever way for PrettyLittleThing to reach a new audience and drive sales. By partnering with student influencers and creating interactive experiences, the brand is likely to generate a lot of buzz and interest among students. The pop-ups are also a cost-effective way for PrettyLittleThing to expand its reach without having to invest in permanent stores..
Other fast-fashion brands have also been experimenting with pop-ups in recent years. For example, H&M has opened pop-ups in shipping containers and on college campuses. Zara has also opened pop-ups in unique locations, such as art galleries and museums..
Pop-ups are a great way for fast-fashion brands to reach new customers, generate buzz, and drive sales. They are also a cost-effective way to expand brand reach without having to invest in permanent stores..
