French sporting goods retailer Decathlon has recruited Mathieu Oui from Google to take on the role of chief marketing officer (CMO), effective from May 1, 2023. Oui, who has extensive experience in digital marketing and brand building, will oversee Decathlon’s global marketing strategy and lead the company’s efforts to strengthen its brand positioning and drive growth..
Oui brings a wealth of knowledge and expertise to Decathlon, having spent the past 10 years at Google in various leadership positions. He most recently served as the head of retail and CPG industry for Google France, where he was responsible for developing and implementing marketing strategies for some of the country’s leading retail and consumer packaged goods companies..
Prior to joining Google, Oui held marketing roles at PepsiCo and L’Oréal. He is a graduate of the ESCP Business School in Paris and holds an MBA from INSEAD..
Decathlon is a family-owned sporting goods retailer founded in 1976. The company operates over 1,600 stores in more than 60 countries worldwide and employs over 100,000 people. Decathlon is known for its wide range of affordable sporting goods and apparel, as well as its commitment to sustainability and innovation..
In a statement, Decathlon CEO Barbara Martin Coppola said, .
