Sarah Highfield, a highly accomplished business leader with extensive experience in the retail and consumer goods industries, has been appointed as a Non-Executive Director to the Board of Coats Group. Her valuable insights and expertise will contribute to the company’s strategic decision-making and continued success..
With a career spanning over three decades, Highfield has held prominent leadership positions in some of the world’s most respected companies. She served as the Global Chief Marketing Officer at Unilever, where she led global brand strategy and marketing for the company’s extensive portfolio across various categories, including beauty, personal care, and home care. Her proven track record in driving profitable growth through innovative marketing initiatives and successful brand building contributed significantly to Unilever’s success..
Prior to her tenure at Unilever, Highfield held senior marketing roles at Procter & Gamble, where she gained invaluable experience in brand management and building strong consumer connections. Her diverse background also includes serving as a Non-Executive Director at DS Smith and Wagamama, further demonstrating her versatility and adaptability across different industries..
Highfield’s extensive experience in marketing, brand strategy, and consumer insights will be immensely valuable to Coats Group as the company continues to navigate an evolving global landscape. Her appointment to the Board reflects Coats Group’s commitment to strengthening its leadership team and driving continued growth and innovation..
Susan Dangerfield, Chairman of Coats Group, said: .
