Puma has announced a new collaboration with African fashion brand Lemlem. The partnership will see the two brands create a collection of footwear, apparel, and accessories that celebrate the vibrant colors and patterns of Ethiopia..
The collection, which is set to launch in spring 2024, will be designed by Lemlem founder Liya Kebede. Kebede is a former supermodel who launched Lemlem in 2007 with the goal of creating sustainable fashion that empowers women in Ethiopia..
The Puma x Lemlem collection will feature a range of products, including sneakers, sandals, tracksuits, hoodies, and dresses. The collection will be made using sustainable materials, such as recycled polyester and organic cotton..
Puma and Lemlem have a shared commitment to sustainability. Puma has been working to reduce its environmental impact in recent years, and the brand has set a goal of becoming carbon neutral by 2030. Lemlem is a certified B Corporation, which means that the company meets high standards of social and environmental performance..
The Puma x Lemlem collaboration is a natural fit for both brands. Puma is a global sportswear giant with a strong track record of collaborating with fashion brands. Lemlem is an African brand that is committed to sustainability and empowering women..
The collection is expected to be a hit with consumers who are looking for sustainable fashion with a unique and stylish aesthetic..
Here are some additional details about the collaboration:.
* The collection will be available in Puma stores and online at puma.com..
* The collection will be priced from $50 to $200..
* The collection will be available in a range of sizes, from XS to XL..
Puma is a global sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. The company was founded in 1948 by Rudolf Dassler. Puma is headquartered in Herzogenaurach, Germany..
Lemlem is an Ethiopian fashion brand that was founded in 2007 by Liya Kebede. The company designs and produces a range of women’s clothing, accessories, and home goods. Lemlem is committed to sustainability and empowering women in Ethiopia. The company is a certified B Corporation..
