**Happy Socks has appointed Alexander Meyer as its new CEO.** Meyer will assume his new role on March 1, 2023, succeeding Mikael Söderlindh, who has led the company since 2016. Söderlindh will remain with Happy Socks as an advisor until the end of 2023 to ensure a smooth transition..
Meyer brings over 20 years of experience in the fashion industry to Happy Socks. He most recently served as the CEO of Gant, a Swedish fashion brand, where he was responsible for leading the company’s global expansion and digital transformation. Prior to Gant, Meyer held senior management positions at H&M, Lindex, and Björn Borg..
