Los Angeles-based Chrome Hearts, a luxury brand known for its signature sterling silver jewelry and clothing, has filed a lawsuit against Shein, a Chinese fast-fashion retailer, for trademark infringement. The complaint, filed in the United States District Court for the Central District of California, alleges that Shein has been selling products that bear counterfeit Chrome Hearts trademarks, including its iconic cross logo and fleur-de-lis designs..
In the lawsuit, Chrome Hearts claims that Shein has been using its trademarks without permission, which has caused confusion among consumers and damaged the reputation of the Chrome Hearts brand. The company alleges that Shein’s products are of inferior quality and do not meet the same standards as genuine Chrome Hearts products..
Chrome Hearts is seeking a preliminary injunction to stop Shein from selling products that infringe on its trademarks. The company is also seeking damages for the alleged infringement and an order requiring Shein to destroy all counterfeit products in its possession..
