Frame, the contemporary fashion brand known for its premium denim and elevated essentials, continues to expand its retail presence with plans for new store openings and a strategic focus on international growth. .
Recently, the brand announced the opening of its third Los Angeles location, situated on the vibrant Abbot Kinney Boulevard in Venice. The store’s design concept embodies Frame’s signature aesthetic, blending industrial elements with warm, inviting touches. The 2,000-square-foot space features a curated selection of Frame’s denim, ready-to-wear, accessories, and footwear collections..
In addition to the Venice store, Frame has plans to open two more stores in the United States this year, bringing its total number of domestic locations to 15. The brand is targeting key metropolitan areas with a strong demand for its elevated casualwear..
Beyond its domestic expansion, Frame has set its sights on international growth, with a focus on Europe and Asia. The brand recently opened its first store in London’s affluent Mayfair district, showcasing its collections in a sophisticated and stylish setting. Frame is actively seeking opportunities for additional store openings in key European cities, including Paris, Milan, and Madrid..
In Asia, Frame has established a partnership with the luxury department store Lane Crawford to distribute its collections in Hong Kong, China, and Singapore. The brand’s products are featured prominently in Lane Crawford’s flagship stores and online platforms. Frame is also exploring opportunities for stand-alone store openings in major Asian cities such as Tokyo, Seoul, and Shanghai..
Frame’s international expansion strategy is driven by the increasing demand for its products globally. The brand’s elevated essentials and premium denim have resonated with consumers worldwide, and it seeks to make its collections more accessible through a combination of retail and wholesale partnerships..
As part of its growth strategy, Frame has also introduced a new approach to its collection development. The brand is placing a greater emphasis on sustainable practices, using eco-friendly materials and production processes. Frame is also committed to supporting local artisans and manufacturers, fostering a sense of community and ensuring the highest quality standards..
With its expanding retail presence, strategic international growth initiatives, and commitment to sustainability, Frame is well-positioned for continued success in the global fashion landscape. The brand’s unwavering dedication to providing customers with elevated, versatile, and sustainable wardrobe essentials will undoubtedly drive its growth and solidify its position as a leading contemporary fashion brand..
