Expanding its retail presence with a neighborhood-focused approach, Macy’s recently inaugurated two smaller-sized stores in vibrant urban areas of the Northeast and Western regions. These openings mark a strategic move towards convenience and accessibility for customers seeking a curated assortment of essential merchandise and services.
**Macy’s Backstage in Union Square, San Francisco**
Nestled in the heart of San Francisco’s bustling Union Square, the new Macy’s Backstage store spans 28,000 square feet across two levels. This value-oriented off-price concept offers an eclectic mix of fashion, home goods, accessories, and beauty products, all at up to 80% off regular prices.
**Macy’s Market by Macy’s in Roosevelt Field, Long Island**
The second location, Macy’s Market by Macy’s, resides in the prominent Roosevelt Field shopping mall on Long Island, New York. Encompassing approximately 23,000 square feet, this store combines the convenience of a neighborhood market with the curated merchandise selection of Macy’s. Customers can find a thoughtfully edited assortment of daily essentials, including fresh produce, grab-and-go meals, household items, and a pharmacy, alongside a selection of apparel, accessories, and home décor.
**Neighborhood-Centric Approach**
Both stores are designed to cater to the specific needs of their respective neighborhoods. The Union Square location caters to the vibrant downtown population with its focus on fashion and accessories, while the Roosevelt Field store serves the suburban community with its emphasis on convenience and everyday essentials.
**Customer-Centric Experience**
To enhance the customer experience, the stores incorporate mobile checkout, allowing shoppers to scan and pay for their purchases using their smartphones. Additionally, both locations offer convenient pickup and same-day delivery services, catering to the fast-paced lifestyles of urban dwellers.
**Strategic Expansion**
The launch of these small-format stores aligns with Macy’s goal to expand its omnichannel presence and meet the evolving shopping preferences of its customers. With these new locations, Macy’s continues to strengthen its foothold in key markets while offering a tailored shopping experience that combines convenience, value, and quality.
**Future Plans**
Macy’s plans to open additional small-format stores in the future, capitalizing on the success of these initial locations. The company remains committed to providing its customers with convenient and accessible shopping options that cater to their diverse needs and preferences..
