Brazilian fashion brand Farm Rio has opened its first US store on the iconic Melrose Avenue in Los Angeles. The store, designed by award-winning architect Isay Weinfeld, reflects the brand’s vibrant and colorful aesthetic, featuring a mix of tropical prints, bold colors, and natural materials..
Upon entering the store, customers are greeted by a lush indoor garden, complete with a cascading waterfall and exotic plants. The walls are adorned with vibrant murals by Brazilian artist Tomaz Viana, capturing the essence of Farm Rio’s tropical inspiration..
The store’s collection showcases Farm Rio’s signature feminine silhouettes, including flowy dresses, playful tops, and flattering swimwear. The fabrics are adorned with exclusive prints inspired by the Brazilian rainforest, beaches, and culture. Customers can also find a range of accessories, from statement earrings to colorful bags, that complement the vibrant attire..
Farm Rio’s commitment to sustainability is evident throughout the store. The brand uses eco-friendly materials and ethical production practices to minimize its environmental impact. The store itself is powered by renewable energy and features energy-efficient lighting..
The opening of the Melrose Avenue store marks a significant milestone for Farm Rio’s global expansion. The brand, founded in Rio de Janeiro in 1997, has since become a beloved destination for shoppers worldwide. The LA store will serve as a platform to showcase Farm Rio’s unique blend of Brazilian style and global consciousness..
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