Forever 21 to open 14 new U.S. stores
Forever 21
The retail expansion plan officially launched in August with the opening of a new location at the Gran Plaza OutletsPremium
Rounding out the expansion are locations at The Outlet Shoppes at Atlanta in Woodstock, GA, Mayaguez Mall, Leesburg Premium Outlets, Florida Keys Premium Outlets, The Outlets at Tejon in Tejon Ranch, CA and Ross Park Mall in Pittsburgh, PA.
“We’re seeing even more consumers returning to the in-store shopping experience,” said Forever 21 CEO, Winnie Park. “While our online business remains strong and a key component of our growth strategy, we love interacting with our consumers in-store. We’re excited to open 14 new locations and bring Forever 21’s LA style and attitude to our consumers.”
“Consumers are once again enjoying the benefits of shopping in-store and are purchasing for a range of activities such as expanded social events or a wardrobe refresh as they return to the office,” added Jacob Hawkins, Forever 21 chief marketing, digital and omni officer.
“We’re also seeing even more customers choosing the buy online, pick up in-store option, and these 14 new stores reflect our commitment to ensuring we have the local inventory to meet demand for this increasingly popular omni shopping model.”
Earlier this year, Forever 21 launched its first-ever brand campaign designed to highlight its Los Angeles roots and evolution as a fashion brand.
It also gained a new CEO with the appointment of Winnie Park. She replaced former Forever 21 CEO, Daniel Kulle, who announced his resignation from the role in October last year.
